After Growing weary of the usual style of branding in the medical field- feeling it was dull, lifeless, and sought out a fresh design that could stand them apart from their competitors.
We started the process by assessing where Turkeyana Clinic would stand in the market and how the services they were bringing to the area differed from their competitors. Through Our research, we found that Turkeyana Clinic has a well-established reputation as a successful hospital, which was a huge asset for us as we designed our way through the identification process.
Designing Sophistication and Reliability
With no former identity in place, we were working from scratch to create a system that would represent both sides of the business - the plastic surgery and the hair transplant When we worked with Turkeyana Clinic we established there were two things that really stood out in the patient journey we wanted to evoke|: reliability and optimism. With this in we developed a logo and color system to full fill those emotions for their patients.