UX stands for User Experience, or more precisely, User Experience Design. Its goal is to consider the user's expectations and desires to achieve their objective without significant effort and in a simple environment.
The main challenge for a UX designer is to understand user expectations and find effective solutions to their problems, in other words, to delve into the user's mind to understand what they want and don't want.
Scientific theories are built by building models through experimentation, which then predict future experimental outcomes. This definition makes UX design scientific research in itself, not just design. That's why some people are good at UX and can improve specific details about the purpose, and others can only guess.
User Experience Design (UXD)
includes procedures very similar to the principles of scientific research. We start by understanding the nature of users, then think about meeting their needs and project needs, then build these solutions and measure their performance on the ground.
When we start designing a new user experience, we should focus on these two goals and nothing else: user goals and project goals; and coordinate between them.
We can summarize the most important factors for good UX design into five basic points:
Accessible: Doing everything necessary for the user to access the site easily.
Reliable and Desirable: Designing a site that develops user trust and their desire to browse it.
Easy to Use: The site should be free of anything that can complicate or make browsing difficult for the user.
Reflects the Owning Party's Image: The user should be convinced that they are in the right place to find what they are looking for and be reassured about the site's services.
Effective: The user should find answers to their questions easily and without complications.